Production-native
Built around the real pace, pressure, and moving parts of a working set.
From prep through wrap
Built on set.
Production tools built by ADs.
Designed for everyone who has to make the day. Pictures Up turns real production experience into clearer prep, live coordination, and wrap workflows.
Assistant Director ledProduction nativeCrew first
AD DESK / LIVESET TESTED
06:42:18REAL SETS / REAL PRESSURE
PREPCALLROLLWRAP
Built by ADs•Prep•Call•Roll•Move•Wrap•
01 / Company
Built by the people who run the day.
The tools behind a production should move as well as the crew.
A production day is a living system. Plans change, people move, and the cost of unclear information compounds quickly.
Shaped by working AD experience, we are building a connected operating layer that helps teams move from prep and planning through live coordination, reporting, and wrap.
People-first
Clearer information, fewer interruptions, and better days for the people doing the work.
Ready for reality
Practical systems that hold up from early prep through the final wrap report.
Every department is moving toward the same frame.
The work is shared. The information should be too.
02 / In development
A better production day
One clear place for the day to come together.
Our first product is being designed with working production teams: a secure, connected workspace for the decisions, details, and handoffs that keep a film or television set moving.
PlanningCoordinationCommunicationReporting
03 / Founders
Two sides of the same call sheet.
Built from lived experience.
Co-founder / Production
Adam Drake
Adam is a filmmaker, producer, director, and 1st Assistant Director with more than a decade of experience across feature films, television, commercials, and music videos—including work on The Chosen. His work is grounded in strong leadership, organized sets, and a belief that putting people first changes culture.
Adam's workCo-founder / Product & Technology
Kyle Rasmussen
Kyle is a product builder and technologist focused on turning complex operational work into clear, useful software. He brings together product strategy, design, engineering, and applied AI to build systems that help teams make better decisions and keep important work moving.
Connect with Kyle04 / Contact